Use each customer's purchase history, license info & active sites to prompt them when they're ready
Write your personal message
Plan the best time to send it
Grow your sales revenue
Watch for warning signs and reach out to customers before they have to ask for help
Help your customers get started with the help they need. You could send installation instructions along with their download link, only if they haven't activated within 2hrs of purchase.
Smart check-in after purchase
We've all seen the automatic "Hello $customer$, have any questions?" email, but it can backfire. Only send the check-in email to customers you haven't heard from yet.
Reach out to Frustrated Customers
If a customer has viewed documentation on your site and still hasn't activated they might be frustrated. Automatically ask if they need anything.